This collection is more or less what high end commercialisation looks like. Yet his use of branding in this collection is extremely interesting and perhaps represents the way in which fashion and consumers of fashion have become brand obsessed. Obvious branding such as the use of monograms has long graced the fashion industry as a form of our mentality to brag about or show off what we have and our affluence - in the same way that in history it was desired to be fat as it showed wealth.
There is no doubt that this collection however will be extremely popular among many, it's fun and witty but most importantly it's very Wang.
Someone asked me whether fashion was about progression or regression, I think in the case of Alexander Wang this season, he regressed to his origins as a designer of casual street style. Nevertheless, I admire his ability to stay true to his origins, his original aesthetics as a designer and the Alexander Wang brand.
Someone asked me whether fashion was about progression or regression, I think in the case of Alexander Wang this season, he regressed to his origins as a designer of casual street style. Nevertheless, I admire his ability to stay true to his origins, his original aesthetics as a designer and the Alexander Wang brand.
Images are from style.com
I agree with your comments. Overall, I would wear the collection. But there was nothing innovative or special about it. I think that he TRIED to make clothes that would become an instant streetstyle hit, such as the "Parental Advisory" shirt. He made that under the pretense that it would sell out and go viral. That shouldn't be the means to the end. As McQueen once said, "When you design with a buyer in mind, the collection doesn’t work. The danger is that you lose the creativity that drives you." Thus the collection wasn't creative or artistic - it was just nice clothes that people will obviously want to buy.
ReplyDeleteThank you for sharing your comment Taylor! In regards to McQueen's quote, I somewhat disagree. I think it's extremely important to know your target demographic in order to sell to them because fashion after all, is an industry however, that being said, sometimes designers know their target demographic too well and feel as though they are able to control the aesthetics of this demographic. At this point and time in fashion, I think it's absolutely crucial that designers take time to reflect on their collections, aesthetics and portrayal of their brand. The most notable and recent example of a label forcing aesthetics and creativity was in the case of Nicolas Ghesquiere.
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