Curated Social Marketplaces

Alongside the rise of social media in the Fashion industry, is a parallel in the social media marketing.

With websites such as the Selby and most popular of them all, the Coveteur. They are quickly using marketing opportunities through social media in a much more efficient way than before.

Homepage of theCoveteur.com

The Coveteur especially has drawn mass media attention in the way that they allow the public access into the homes, wardrobes and creative spaces of some of the worlds most famous bloggers as well as celebrities. While another website; the Selby does much of the same.

Homepage of theSelby.com

It is our general want for more knowledge of what they are wearing and buying is a driving force behind our consumer habits and this is exactly what the Coveteur and the Selby are targetting. #thirst. But seriously, these websites build a rare personal readership between the reader and those celebrities who have been "Coveteur'd" or featured on the Selby.

There is a main difference between the two sites however, and it is that the Coveteur allows readers to shop some of the wardrobes that they have "Coveteur'd." Whilst the Selby does not allow this experience. By doing so, the Coveteur allows the reader to shop products instantly from Coveteurs as if they are quite literally shopping directly from a celebrity or designer's wardrobe.

Coveteur'd A$AP Rocky and Courtney Love featured on Into the Gloss's the Top Shelf

A site which also takes this similar approach is IntotheGloss. Their segment entitled the Top Shelf, allows access into the top shelves of some of the most recognised models and celebrities, from most recently Courtney Love to 16 year old socialite Harry Brant. The post most often consists of photos of their top shelves coupled with an explanation into their top shelves and their most loved products which conveniently are linked to a stockist at the bottom.

Look at it this way, it's as if they're marketing the products as a spokesperson which is what makes curated social marketplaces so unique.

It allows us to gain access into arguably some of the most enticing wardrobes and top shelves in the world and shop these wardrobes as if they were our own.

But it's more than just shopping, the visual aspect of these social marketplaces is really what sells the idea and without the visuals, curated social marketplaces wouldn't be as enticing as they are.

Social Marketplaces are the only place where they have brought the camera from the outside of fashion week into a home.