Friday, September 20

Prada Spring/Summer 2014



Miuccia Prada has always been a woman in fashion with distinctly directional aesthetics for her two brands, Prada and Miu Miu. This season for Prada proved to be no different, as Miuccia Prada's ability to express her words and opinions of social contexts through fashion design is unparalleled in the industry. The collection was intellectual yet, not entirely serious, it was comical in it's ability to take an assortment of unlikely colours and textures.

The use of prints on garments drew a reference of the propaganda used by Communism and was a reminder of Miuccia Prada's past role as secretary of the Milan Communist Party; it was a nostalgic resonance of the past and what is to come in the future. Miuccia Prada used the clothes and colours as a blank canvas to spread the propaganda of feminism and empowerment of women in the same that the Communists used the colour Red predominantly in their propaganda posters. These clothes acted in the same way as paste-ups on a wall, contending the role of women in today's society.

The opaque comical boldness of the colours, together with the designs, spread a message of the feminist movement juxtaposing the sonority with the great consequence of women today. Perhaps, her message for the world is the present occurrence of the new 'domino effect'. It is interesting that she utilised these references to Communism in such an empowering manner. This collection represented the utopian world and innovative nature created by the feminist movement, again, a play on the ideology of Communism - aiming for an achievement of utopia .

In some cases there is often blind praise for Prada because of its namesake, however this truly is a collection which challenges your understanding of fashion. The audience views one of two things from such a collection: pieces of material or a movement. To understand it as a piece of material, is simply fine however superficial and shallow in its capacity. To understand the collection as a movement, is one which gives life to both the viewer and the clothes, as well as facilitating that movement, the viewer becomes introduced to the collective of that movement, thus, creating an mutual commodity.

Prada has destroyed the boundary that is superficial nature of fashion that is blasé, and produced a collection which is radically seditious. This collection captures the essence of intellectual nature of fashion design.

The Prada look is after all, defined by its fashionably intellectual content.


Images from Style.com

1 comment:

  1. What an insightful and deep analysis of this collection! You seem to have such a great understanding of Prada's personal history. I like this rare and interesting look on fashion.

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